What About Web Based Advertising?

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Last week I talked about television advertising for attorneys. But what about internet marketing? Most attorneys aren’t fans.
Here is a portion of an email from a marketing list serve:
I too found [specific company’s] marketing worthless. I suspect the same is true of virtually all the pitches we receive from marketing companies. I tried a couple of them, and for 20+ years, I have cross examined their reps. Some of them generate a flow of trash calls but rarely a case on which I would open a file……but web marketing is now flooded with garbage. There is a mountain of trash with very few treasures.
I agree. My personal experience with web based marketing is that it is pouring money down a drain.
John Morgan writes that television advertising is what works. It’s hard to argue with his results.

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